A practical guide to business development for women who want to
sell with more confidence, clarity and courage
Selling can feel human. It can sound like you. It can honour your values. It can create genuine connection and help the right people make a clear decision. Selling Without the Ick will show you how. Preorder – Get it by November [$29.95 RRP plus postage ($9.95)]
Build your business the brave way
You started your business to make an impact, earn good money and create more choice in your life. Then sales entered the picture.
Suddenly, you were expected to pitch, promote, follow up and talk about yourself. Perhaps you found yourself avoiding the phone, softening your offer or hoping referrals would keep the pipeline full. I know that feeling.
When I started my business, I genuinely believed I couldn’t sell to save myself. I was good with people and good at my work. Sales felt deeply uncomfortable. So I practised.
I had coffee after coffee. I reached out to people on LinkedIn and asked for conversations. Over the past nine years, I’ve had thousands of sales conversations and helped women build businesses through clear offers, strong relationships and consistent action. Sales is a learnable skill. This book will help you build it.
Sales can sound like you
You can sell through curiosity, clarity, courage and connection.
You can ask useful questions, listen carefully and make a clear offer. You can follow up without second-guessing every word. You can receive a yes or a no and keep moving.
Inside Selling Without the Ick, I’ll help you:
- Have genuine sales conversations without relying on a script
- Pick up the phone with more confidence
- Follow up consistently and professionally
- Build a sales pipeline that supports steady growth
- Handle rejection without turning it into a judgement about your worth
- Use the 100 No’s Challenge to build resilience
- Stop hiding in busy work and focus on business development
- Create your own focused BD Sprint
- Celebrate progress so you can keep going
You’ll finish with practical tools, clear actions and a business development rhythm you can use straight away.
Paperback
[$29.95 RRP plus postage ($9.95)]
Preorder – Get it by November
You may recognise yourself here
- You run a service-based business
- You care deeply about your clients and the quality of your work
- You rely heavily on referrals and hope
- Your income moves through a feast-or-famine cycle
- You avoid following up because you worry about being pushy
- You have plenty of conversations that rarely become clear offers
- You spend more time creating content than speaking with potential clients
- You want a simple sales process that feels natural and repeatable
- You are ready to take responsibility for growing your business
Business development is CEO work
Simple to understand Brave to practice
I’ve worked with thousands of women in business, and the results speak for themselves:
- You’ll find practical steps throughout the book to help you apply what you’ve learned.
- This is a book to write in, return to and use.
- Take one action. Make one call. Send one follow-up. Ask one clear question. Offer the damn thing.
- Confidence grows through repetition.
Meet Emma McQueen
I’m Emma McQueen, Australia’s go-to sales coach for female founders running service-based businesses.
I help women move through their fear of selling, create clear offers and do business development in a way that feels human and gets results.
I’ve spent years coaching women, running business development sprints and having thousands of conversations about sales. I know how easy it is to avoid this work, especially when you care deeply about how people experience you.
I also know what becomes possible when you get clear, practise consistently and ask for the yes or the no.
I wrote Selling Without the Ick as the practical playbook I wish I’d had when I started my business.
Your work deserves to be bought
Money in a woman’s business creates choice, safety and opportunity.
It helps her support her family, contribute to her community and build a life on her own terms. Financial security grows through offers made, relationships nurtured and brave conversations.
Your clients need to understand how you can help them.
Give them the opportunity to say yes.
Paperback
$29.95 RRP plus postage ($9.95)
Preorder to get it by November
What readers are saying
Selling Without the Ick is designed for the business owner who tells herself she is bad at sales. And I know this, because I was once this person. This book is full of Emma-isms, and will have you laughing your head off, while at the same time, demystifying the sales process. My favourite part of the book is the reminder is that sales is about relationships, and when we have real conversations, we build real relationships, and this is what will help us win the work. Not the NLP bullshit and hard-sell sales tactics that so many sales trainers preach. People do business with people they know, like and trust, and Selling Without the Ick reminds us of this. It's really not rocket science.
Emma has a way of making business and selling feel simple, practical, and achievable, with plenty of quick wins you can put into action immediately. I only wish I’d read this at the very start of my building my business as I now have the confidence and know-how to sell in a way that feels genuine, not icky, and actually gets results.